THE WHITE HOUSE

Office of the Press Secretary

                        REMARKS BY THE PRESIDENT
                   AND STEVEN CASE OF AMERICA ON LINE
           AT NATIONAL CAMPAIGN AGAINST YOUTH VIOLENCE LUNCH

                             Concorde Room
                            Hay Adams Hotel
                            Washington, D.C.

1:40 P.M. EDT

MR. CASE: That was a very kind introduction. I'd like to get a tape of it so I can send it to my mom. She'd be so proud. (Laughter.) I also see the presidential statement here. Do you mind if I use your remarks? I'm sure yours are better. (Laughter.) And it was also kind for Jeff to say that I was the first person he called when he was putting the campaign together, but I'm also humble enough to know that's because A comes first in the Rolodex. (Laughter.)

We were certainly happy to sign on early, we do think it's an important cause, and I also want to congratulate Jeff and everybody working on the campaign; what's been accomplished in the past year, really bringing together leaders from all around the country to take steps to protect and educate young people. Obviously, it's an honor to be here with the President whose administration has done so much to draw attention, to really shine a spotlight on the problem of youth violence.

When it comes to protecting our kids, we're all in it together. It's a responsibility we all share, and it blurs the distinction between economic status and race and geography and political party. To tackle this issue, we can't use business-as-usual approaches, but instead must marshal our resources and use our expertise at every level of government across all of our industries and in all of our communities.

That was the message that the White House Summit on Youth Violence last year, and that's certainly what the National Campaign Against Youth Violence is all about.

As the FTC's report reminded us this week, we have a lot more work to do, especially those of us in the media and communications-entertainment industries. I'm certainly looking forward to working with other leaders in what will soon be my new industry: to take a fresh look at what's being done and to make a commitment to do better.

That includes reevaluating marketing practices to restrict children's access to violent and age-inappropriate content, and redoubling our efforts to give parents the tools they need, like AOL's parental controls, to determine what movies and music and web sites their kids should or shouldn't be exposed to.

But that's not all we can and should do. We also must use our unique resources and these unique communications capabilities to reach young people with an important message, and that is that violence is never the answer. The fact is it's up to each of us in our own way, using our own unique abilities, to do our part.

I really do believe that if we all join together, we can build a national crusade that can help protect our kids and can strengthen our society.

It now gives me great pleasure to introduce the person who brought us all together, who shined that spotlight on this issue and who is the Commander-In-Chief of not just the country, but also of this great crusade, the President of the United States, Bill Clinton. (Applause.)

THE PRESIDENT: Thank you very much. Let me, first of, all say I'm glad you're here, and I'm glad that all of you who have made contributions to this endeavor to make sure it succeeds. I came by overwhelmingly just to say thanks. And a special word of thanks to you, Jeff, for taking this on when it would have been easy to take a pass; and to you, Steve, for taking this on when it would have been easy to take some more established way of being philanthropic and civic, with a more guaranteed, but a much more limited return. I guess AOL didn't get where it is by looking for guaranteed, but limited returns. (Laughter) So I thank you very much. (Laughter.)

I'm almost done being President, and so I'm thinking a little bit not so much about the past, but about why I and my administration did certain things when we did them and why I thought this was worth trying to do.

And one thing is, I really believe that ideas and dreams have consequences. If you have a bad one and you implement it in the most aggressive way, it still won't have a good outcome. And if you have a good one, but you don't implement it very well, you won't have a very good outcome. But if you have a good one and you do it, you do everything you can to realize it in a smart way, it has results.

And I think that one of the things presidents are supposed to do is to imagine things that everybody wants but is afraid to say out loud they might do. I always thought we could balance the budget. And then once we did, I realized we ought to say we could make America debt free. If I had said any of that in 1992, people would have said, you know, he seems like a very nice person, but we really should -- (laughter) -- have somebody who's a little more well-grounded.

And that brings me to this issue. This is a good news-bad news story. The good news is, crime is down seven years in a row; violent crime at a 27-year low; juvenile crime has been dropping after going up; and juvenile violence has been dropping, after going up for many years. The bad news is, we still have the highest rate of violence committed by and committed against young people of any industrialized nation.

So anybody who's satisfied with the trend, I think, is wrong. But we should be encouraged and empowered by the trends, because it shows we can do better. But just like we had to start out when we had a deficit of $290 billion a year, and we'd quadrupled the debt in 12 years, we had to first of all say, well, we're going to cut in a half in a certain number of years, and then we'll get rid of it, and then we realized we could get rid of it, so we said, well, why don't we go after the debt, too, and keep interest rates down and keep the economy going.

Well, now, it's not like we don't know what to do here. And it's not like we don't know what works. And we've got all this evidence. So I think our goal should be to make America the safest big country in the world and the safest big place in the world for a child to grow up and live. (Applause.) That should be our goal.

Now, if that's our goal, the first thing we've got to do is do what Steve says, and get everybody involved from all sectors of society. And the second thing we have to do is do what Jeff said, we have to have a strategy. And the strategy he outlined, you know, to educate, replicate -- or whatever word he used -- and generate leadership -- (laughter) -- that's about as good as it gets. (Laughter.) How did I do? Did I do pretty good?

So what I'd like to do, just briefly review what's been done that I have some notes on to say thanks and then talk about where we go from here. Because I want you to know, I wouldn't have asked you to do this; I didn't think you could make a big difference.

We had a meeting like this a few years ago on teen pregnancy and got a lot of people together and the committee just took off with it. And teen pregnancy's dropped dramatically. Now, did that committee do it all? No. Were there economic and other factors that helped? Of course. Did they make a big difference? You bet.

We started a few years ago with five people in a room to have a Welfare To Work partnership to try to prove that the Welfare Reform Bill could work. And now, we've got 12,000 companies in that partnership, and they've hired hundreds of thousands of people off the welfare rolls, they have very good retention rates, they're making wages way above the minimum wage, they're doing very well.

The welfare rolls are half of what they were when I took office. Did those 12,000 companies do that by themselves? No. Did the welfare reform law alone do it? No, the economy had a lot to do with it. Every one of you, if you never hired anybody off welfare, if you increased your own employment, made a contribution to creating an economy which reduced the welfare rolls. But did those 12,000 companies make a difference? You bet they did. And that enabled us to have the lowest welfare rolls in 30 years.

So that's how you need to look at this. If the economy went into a basket, would it be harder for you to succeed at this? Of course. And if government had stupid policies, would it be harder for you to see? Yes. And if we pass our after-school initiative and more than double the number of kids that can be in after-school programs, will it be easier for you to see? You bet.

But can you make a decisive difference in making America the safest big country in the world? Absolutely, because this is the only group that's focusing on everything in trying to come up with a strategy specifically directed at this issue. And that's the way I think you need to look at this.

But you ought to always have in your mind that you are laboring to make your country the safest big country in the world and the safest, big, complicated society in the world for a little child to grow up in. Nothing else is worth dreaming of. And when you think about that, it helps to organize everything that you do. And when you don't impose on yourself the burden of being fully responsible for the success or failure of the endeavor, but asking yourself where you can add at the margins to make it a real success to reach the ultimate goal, and how in a big society like ours, nothing ever gets done as well as it can be done unless there is a group of people like this that represent everybody in a society, doing this in partnership, then it ought to be highly energizing for you, and I hope you will continue to do it.

First, I want to thank you for the public service announcements. I want to thank ABC, NBC, AOL, Univision, Learning Gate, the NFL, anybody else that would care to do it. Anybody who tells you they don't work is crazy. Why do you think politicians are spending all this much money advertising in an election year? (Laughter.)

If you don't think they work, why doesn't everybody just abolish their advertising budget?

It does work. It makes a huge difference. As Barry McCaffrey the role it has played in our efforts to reduce drug abuse among young people. So it does.

I want to say a special word of thanks to Bob Silerman (pho.) for his leadership in this concert that's being introduced this fall. Those guys have produced one or two concerts and I think it ought to be pretty great and I hope I can see it unfold.

I want to thank Ronnie Coleman, the U.S. Attorney from Memphis; and Ira Lipman from Guardsmark for their leadership and the remarkable things that have occurred in Memphis in such a few short months in implementing their city-by-city initiative.

I want to thank Francine Katz and Anheuser-Busch for helping to make similar things happen in St. Louis. Those are two cities that I know quite well from long before I ever thought I'd be sitting here doing this, standing here doing this.

I want to thank AOL for the work that it's doing in our schools. And I want to thank Tommy Hilfiger, Teen People and Time-Warner for helping with all the things that are going to be done to connect young people to one another, the parades, the concerts, the assemblies, the television summits.

And, finally, I would like to thank the Director of my White House Council on Youth Violence, Sonia Chessen, for leading our federal efforts; and Assistant Surgeon General Susan Blumenthal over here for her dedication. We're doing everything that we can.

And I want to say one thing about what Steve said about the entertainment industry. There are two realities here, and both of them ought to get out there. First of all, the entertainment industry, in the last eight years -- I went to Hollywood the first time and asked them to help us deal with violence and inappropriate exposure to material to young children in December of 1993 in a big deal that we had at CAA. We had hundreds of people there. I said, look, you've got to help us on this. This is a problem. Don't be an ostrich; don't deny this. Let's just figure out how to do this.

And I would just like to say since then, we have seen remarkable efforts at content rating systems for television, for video games, Internet parental controls; this year, all new televisions will be sold with a V-chip.

Now, as Hillary reminds me all the time, that since we have separate rating systems, it's hard to make sense of them all, and it would be nice if we had some way of kind of integrating them all. But it's not like nothing's happened here. Some good things have happened. And some real efforts have been made.

Now, what's the problem? As I said the other day, this FTC study is very disturbing, because it says some of the people who are making movies and other material rate them and say kids shouldn't look at them, and then market it to the very people they say shouldn't be looking at it.

And the movie business is something I understand the economics of a little bit more, and one real problem of the movie business is, less than 10 percent of the movies make money in the theaters when they're first shown. So you wind up with a situation where people are making these movies imagining, how am I going to package them when they're in the video stores? How can I sell it to one of these cable networks that will show it at 3:00 a.m. in the morning, three weekends in a row? Will there be a foreign market for this sort of thing?

How does all this affect what they do? It doesn't justify it; I'm not saying that. I'm just trying to explain the fact that what I think we have to do is to take Steve up on his offer and implore -- I can understand why the media executives didn't want to go to that congressional hearing yesterday and just get beat up on. But on the other hand, I don't think anybody should run away from this. I think they ought to say, look, here's where we were eight or 10 years ago; here's where we are now; here's the progress we've made.

Okay, so, this is being done, and it's wrong, and we're going to stop it, and here's how we're going to deal with our situation. But I think what we need to see is the positive and the negative, but it is unrealistic to expect that we can get where we need to go if the major entertainment media are not involved. They have to be involved. They have to buy onto this. And they have to understand that in the end, the most successful companies have a big interest in living in a safe society, and a good society.

And that's the last thing that I want to say. I think we need a curious blend of commitment to a unifying and integrating vision and one that is individually empowering. The great thing I like about the whole business about the Internet and all these new companies springing out of the minds of these young people who think about things I can't even imagine, is that, in the most immediate sense, it's both individually empowering, and it's bringing us closer together.

The best book I read in the last few months is a book called "Nonzero," by Robert Wright. He wrote another book a few years ago called "The Moral Animal" that was a bestseller. I will oversimplify, at the risk of being criticized by the author, the argument of the book.

He basically offers an historical and semi-scientific analysis to support one of the most eloquent assertions of Martin Luther King, which is that the arc of history is long, but it bends toward justice. And his argument is that, not withstanding the fact that we had modern society horribly disfigured by the Nazis, that we had modern organizational techniques and military power horribly abused by communist and other totalitarian regimes, that on the whole, if you study human history, as societies grow more complex in their inter-relation, and more interdependent both within and beyond their borders, people in positions of authority and citizens at the grass-roots level are forced to look constantly for more nonzero sum solutions, hence the title of the book; solutions in which everybody wins.

Now, this is -- the guy -- it's a very interesting book, and not naive. I mean, he know -- he acknowledges, even in the most sort of cooperative societies, you've got an election, one person wins the presidency, the other one doesn't. One person gets to be head of AOL, somebody doesn't -- choices get made all the time.

But the argument of the book is far more sophisticated. It is that to succeed, even in positions of leadership, where there is a competition for the position, the measure of success is not so much whether you got you want at somebody else's expense, but whether you got what you wanted because you enabled other people to achieve their dreams and to do what they want.

And I guess one of the things that bothers me about so much of the rhetoric I hear about young people today, especially when they do things they shouldn't do, and they grow up in disconnected ways -- and you don't have to be poor to grow up in an isolated, disconnected way, as we've seen in Columbine and other places, is that it is -- yes, it's important to tell these kids what they shouldn't do, but it's also much more important, on a consistent, loving, disciplined way over a long period of time, to give them lots of things to say yes to.

And I think the idea that we are moving toward a world where more and more, we will find our own victories in other people's victories, because our interdependence forces us to seek nonzero sum solutions -- is a very helpful way to think about dealing with most social problems; and frankly, some economic challenges, like global debt relief and things like that.

So I just ask you to think about that. This is a big deal. And I know you can get frustrated in the beginning, because it's amorphous -- everything big in the beginning, it makes a difference at the margins, where it makes all the difference is amorphous. But I urge you to stay with this. And if you want me to help after I'm out of office, I'll do that. Because I believe in this.

But when you get discouraged, remember: When this Welfare To Work Project started, if anybody had told me that within four years, they would have 12,000 companies and hundreds of thousands of people hired, it would have been a hooter; nobody would have believed it. No one seriously believes when that Teen Pregnancy Partnership met, a lot of them didn't believe in their heart of hearts that if they did this for four or five years, they could play the role that they've played in the dropping rates that we've seen.

And I can tell you, nobody in Congress who voted in 1993 to cut the deficit in half really thought that it would spark the avalanche of changed budgetary conditions. I cannot guarantee your success, but I can guarantee you'll be rewarded if you try. And if we think about it in this way, that we're trying to find ways for all of us to live our dreams by empowering more people to live theirs, then I think that the chances of your prevailing are quite high, indeed.

Thank you very much. (Applause.)

END 2:05 P.M. EDT