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                    Office of the Press Secretary
                        (Aboard Air Force One)

ForImmediate Release June 8, 2000


I applaud the media and the entertainment industry for announcing that they have answered our call to action to develop a one-stop web site for parents to learn more about how to monitor and understand their children's interaction with the media. This website is a positive step, but not the only one we need to take, to give parents the tools they urgently need to help them choose what media is appropriate for their children. The First Lady challenged the industry to develop this web site as part of the White House Conference on Teenagers, to give parents more and better information about how to use the current media rating systems and parent advisory guidelines voluntarily put in place by the movie, television, music, and computer/video game industries. Hillary and I will continue to call on the industry to take the next step of voluntarily creating a uniform rating system that would apply to movies, television, music, and video games.

The parental media guide can be found at This web site was jointly developed and produced by the Motion Picture Association of America, the National Cable Television Association, the National Association of Broadcasters, the Recording Industry Association of America, and the Interactive Digital Software Association.