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THE WHITE HOUSE

Office of the Press Secretary


For Immediate Release March 7, 1998
                     RADIO ADDRESS OF THE PRESIDENT 
                             TO THE NATION

The Oval Office

THE PRESIDENT: Good morning. Since I took office I've done everything in my power to protect our children from harm. We've worked to make their streets and their schools safer, to give them something positive to do after school and before their parents get home. We've worked to teach our children that drugs are dangerous, illegal and wrong. This week, we took a major step to protect our children, indeed, all Americans from the dangers of drunk driving by proposing bipartisan legislation to lower the legal limit to .08 in every state.

Today, I want to talk to you about the historic opportunity we now have to protect our nation's children from an even more deadly threat: smoking. Smoking kills more people every day than AIDS, alcohol, car accidents, murders, suicides, drugs and fires combined. Nearly 90 percent of those smokers lit their first cigarette before they turned 18.

Today, the epidemic of teen smoking is raging throughout our nation as, one by one, our children are lured by multimillion dollar marketing schemes designed to do exactly that. Consider this: 3,000 children start to smoke every day illegally, and 1,000 of them will die sooner because of it.

This is a national tragedy that every American should be honor-bound to help prevent. For more than five years we've worked to stop our children from smoking before they start, launching a nationwide campaign with the FDA to educate them about the dangers of smoking, to reduce their access to tobacco products, and to severely restrict tobacco companies from advertising to young people.

But even this is not enough to fully protect our children. To put an end to the epidemic, Congress must act. Last fall, I called on Congress to put aside politics and pass comprehensive bipartisan legislation to reduce teen smoking by raising the price of cigarettes by up to $1.50 a pack over the next 10 years, imposing strong penalties if the tobacco industry keeps selling cigarettes to our children, affirming the FDA's full authority to regulate tobacco, to prevent children's access to tobacco products, and to restrict tobacco ads aimed at young people, so that our children can't fall prey to the deadly threat of tobacco.

Now, we learned last month that if we do this, we'll cut teen smoking by almost half over the next five years. That means if we act now, we have it in our power to stop 3 million children from smoking -- and to save a million lives as a result.

Today there are as few as 70 working days left before this Congress adjourns. On every one of those days, 1,000 adults will die from smoking. On every one of those days, 3,000 children will light their first cigarettes. On every one of those days, this Congress has the opportunity to stop it.

Will this Congress be remembered for putting politics aside and protecting our children from tobacco -- or for letting the public health opportunity of a lifetime pass us by? There will be no greater measure of your commitment to the health of our children or the future of our nation.

Thanks for listening.

END