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THE WHITE HOUSE

Office of the Press Secretary


For Immediate Release October 10, 1997
                 PRESIDENT CLINTON NAMES FRED P. HOCHBERG AS 
        DEPUTY ADMINISTRATOR OF THE SMALL BUSINESS ADMINISTRATION

The President today announced his nomination of Fred P. Hochberg to serve as Deputy Administrator of the Small Business Administration.

Fred P. Hochberg, of New York, New York, currently runs the Heyday Company, a private investment and management firm. He spent eighteen years with the Lillian Vernon Corporation, a nationwide catalogue company, where he served as the company's President and Chief Executive Officer from 1989 to 1993. Mr. Hochberg directed and planned sizable sales and profit growth during his tenure, and managed the transition from a private company to a public company in 1987, with Goldman, Sachs & Co. as an underwriter. He is a director and co-chair of the Human Rights Campaign, and also a trustee of the Playwrights Horizons Theatre Company. He was also formerly a board member of the Stonewall Community Foundation, the Advertising Mail Marketing Association, the Direct Marketing Association, and the Crestar Bank Regional Advisory Board, as well as a former member of the Young President's Organization. Mr. Hochberg received a B.A. degree from New York University, and an M.B.A. degree from Columbia University.

The Small Business Administration is designed to protect the interests of small businesses, ensure that small business concerns receive a fair portion of government purchases, contracts, and subcontracts, make loans to small business concerns, state and local development companies and the victims of floods or other catastrophes, and license, regulate, and make loans to small business investment companies.