FACT SHEET ON PRESIDENT CLINTON'S TOBACCO PROPOSAL
CHILDREN AND TOBACCO: THE PROPOSAL
The Clinton administration is proposing a comprehensive and
coordinated plan to reduce smoking by children and adolescents by 50
percent. It builds on previous actions taken by Congress and others
such as the ban on television advertising and state laws to prohibit the
sale or use of tobacco by children. It follows recommendations by the
American Medical Association and the Institute of Medicine. Experts
have consistently recommended that the keys to achieving the goal are:
reducing access and limiting the appeal for children. This ambitious
initiative accomplishes that objective, while preserving the
availability of tobacco products for adults.
The proposals announced today include:
Reducing Easy Access by Children
Require age verification and face-to-face sale and eliminate mail
order sales, vending machines, free samples, self-service displays and
sale of single cigarettes ("loosies") and packages with fewer than 20
cigarettes ("kiddie packs").
Reducing Appeal to Children
Ban outdoor advertising within 1,000 feet of schools and
playgrounds. Permit black-and-white text only advertising for all other
outdoor advertising, including billboards, signs inside and outside of
buses and all point-of-sale advertising.
Permit black-and-white text only advertising in publications with
significant youth readership (under 18). (Significant readership means
more than 15 percent or more than 2 million. No restrictions on print
advertsing below these thresholds).
Prohibit sale or giveaway of products like caps or gym bags that
carry cigarette or smokeless tobacco product brand names or logos.
Prohibit exchange of non-tobacco products for proof of purchase of
Prohibit brand name sponsorship of sporting or entertainment
events, but permit it in the corporate name.
Require industry to fund ($150 million annually) a public
education campaign to prevent kids from smoking.